Madagascar is well-known as home to an abundant variety of plant and animal species seen nowhere else in the world, as well as its high quality exports of vanilla, chocolate, and rice. What you may not know is Madagascar is also home to some seriously good coffee. This fact was discovered during Vort Port International’s most recent trip to the country earlier this year when team members tried some of the coffee during their travels. After tasting the quality of the coffee, the team thought there had to be a way to incorporate this wonderful product into our overall BioD strategy.
With this in mind, the BioD team and its local partners the Peace Corps and Rotaract Club AVANA began exploring the possibility of using the coffee as a fundraising tool for the BioD project. The goal would be to transport the coffee back to United States, where it would be roasted and sold in and around the Washington, D.C., area. The proceeds from the coffee would go toward operating costs for the BioD project as well helping defray the substantial initial investment required by the Malagasy when purchasing a biodigester.
Although the fundraising initiative is still early in its development, significant progress has been made. Thanks to our Peace Corps and Rotaract AVANA partners in Madagascar (and some of their family coming back to the U.S.!) we were able to send around five pounds of raw coffee to Washington, D.C. Once the coffee arrived, we teamed up with a locally owned roaster to roast the coffee for us and provide feedback on the quality. In addition, we took the roasted coffee to several local D.C. coffee shops for feedback and to gauge interest level.
The feedback from the roaster and the coffee shops was overwhelmingly positive! The quality of the coffee, along with rareness of being able to offer a coffee from Madagascar, led to a lot of interest from the roaster and coffee shops. Due to the high interest from our first batch of Malagasy coffee, we are already looking to bring back a second batch of raw coffee to test with additional roasters and gain some more feedback.
While there is still much work to be done, the BioD team is excited about the prospects the coffee fundraising brings. In addition to providing a source of fundraising for the BioD project, the project will aid Malagasy farmers in finding a steady buyer for their coffee and increase awareness of Madagascar as a legitimate coffee exporter. The BioD team is confident that conscious coffee consumers will be excited to try the Malagasy coffee, as well as learn about the biodigester program it helps support. Hopefully within the next year you will be seeing Malagasy coffee at your favorite coffee shop and will be able to try it for yourself!
This blog post was written by Mike Waldsmith, Business Lead – BioD Project with Vort Port International.