VPI Member Spotlight: Patrick Kwiatkowski and Joe Zook

PK and Zook

History is full of dynamic duos — two talented individuals who find that they can accomplish more by working together. Lewis and Clark. Woodward and Bernstein. Aykroyd and Belushi. Kwiatkowski and Zook. Never heard of the last pair? Well you will, or at least you’ll soon know of their work covering Vort Port International’s (VPI) efforts to enable low-income communities globally to gain access to basic necessities through education, training, and innovation of sustainable technology-based solutions.

VPI’s media team members Patrick Kwiatkowski and Joe Zook both grew up in northern Michigan — Kwiatkowski in the tiny town of Cheboygan, Zook in the even tinier town of Reed City. Their paths crossed when they both were students at Grand Valley State University, having been drawn to video production for similar reasons — each wanted to use storytelling as a way to create social change.

“I find it rewarding and invigorating to survive in a natural environment with only the most essential tools,” Zook explains. “But, perhaps paradoxically, I’ve also always been fascinated with media and creating a record of events that can be engineered to tell a story. I eventually developed an interest in combining the two.”

Joe Zook pic

During college Zook had the opportunity to travel extensively throughout China, shooting documentary and anthropology footage of people operating in an environment far removed from the “modern” world of technology and luxuries, and much more reliant on immediately available natural resources. Traversing through the Himalayas and observing the unelaborate lifestyles of small rural communities helped cement Zook’s interest in exploring the ultimate simplicity of human existence through the complicated technological medium of digital video.

Kwiatkowsk also studied film/video production in college, and found that while he enjoyed producing student work in the film program, he was growing increasingly dissatisfied with the industry itself, finding it to be aggressive, self-important, and wasteful. Wanting to explore film as a means of social discourse and public good, he switched his emphasis to nonfiction media and produced two short documentaries as well as promotional material for the United Way of Ottawa County before graduating.

After college both friends ended up in Brooklyn, working in various types of media production. One day Kwiatkowski received a call from Merry Walker, a friend of a friend, who was looking for a volunteer to produce media content for the new nonprofit she had recently co-founded. Kwiatkowski became the media director for VPI, producing video content for the organization and its projects. He soon recruited Zook to help produce promotional content for each project, utilizing footage shot overseas by other VPI members as well as content produced domestically.

“Joining up with VPI was a no-brainer for us,” Zook shares. “Developing media for an organization that supports renewable and sustainable energy initiatives for the base of the economic pyramid was precisely the opportunity that we were both looking for to contribute our skills and passion for media to a cause that mirrored both of our own personal credos.”

Since joining VPI, the team has produced promotional videos domestically for the organization, as well as provided opinions and insight from a media-minded perspective. They also shared some valuable “training” advice (as well as comic relief) during a series of videos leading up to VPI’s EmpoweRun 5K fundraiser last spring.

PK pic

“The case is made overseas, and the projects are welcomed by those we’re aiming to help. It’s now time for these projects to make their case domestically, and that is where Joe and I come in,” says Kwiatkowski. He is currently working on a live-action spot shot in Washington, D.C., which showcases the prototype bamboo bike in use for Bandha Bikes, a project based in Uganda. And Zook, with the help of artist Valerie Light, is producing a short animation piece introducing the BioD project, based in Madagascar. Both are moving quickly to finish promotional material that can help raise much-needed funds for these two projects, and afterwards they will refocus their efforts on a new spot promoting the organization as a whole.

“Working full-time elsewhere, and spread between other video projects, it can be difficult to find the time to produce enough worthy content for an organization doing so much,” Kwiatkowski admits. The team often relies on the footage shot by other members during their assessments overseas (usually on their smartphones), creating some production challenges. In the future, hopefully there will be funds in the budget for them to travel abroad and document first-hand VPI’s trials, tribulations, and successes in order to better tell the organization’s story as a nonprofit and promote the causes of each project.

“It would be a thrill and an honor to produce content hand-in-hand with the people we work with on the ground overseas, and I’m sure one day we’ll get there,” says Kwiatkowski. “Until then, we are happy to do what we can here in the U.S. Producing content with little to work with puts us in a situation that demands creativity. I like to think Joe and I are up to the challenge.”

Kwiatkowski became a first-time dad in July and hopes to impart on his daughter the importance of being a global citizen, and to do one’s part in a world increasingly stretched thin.

Zook couldn’t agree more. “Ultimately, my goal for this organization is to establish and sustain an active, relatable, and provocative media presence that educates, sparks interest, encourages the public to engage with our organization, and inspires them to utilize their own skillsets to contribute to good causes within and outside of their own communities.”

This blog post was written by Susan Patterson, Marketing and Branding Specialist for Vort Port International.

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